Radio and Podcast Copy

CHALLENGE

Navigating the guidelines that cover public radio sponsor messages, which among other things, prevent the inclusion of calls to action or superlatives, are a special skill. It's helpful to have experience so that a memorable message can shine through in :15-:30.

OPPORTUNITY

As an experienced copywriter, I can take advantage of the quick-turnaround times to get spots on air fast (recorded spots, vs. live reads, are generally recorded 2-3 days out), with a message that piques listeners’ interest while staying in compliance!

Copy is formatted to public radio guidelines with pronouncers in the station’s preferred style (including strict IPA) and when music beds are permitted, royalty-free options that don’t distract from the messaging are provided.

Radio copy for WOR, promoting Lyrics & Lyricists, and underwriting copy for WNYC, sponsored by 92Y Poetry Center's Go Set a Watchman.

Ad copy for WOR and underwriting copy for WNYC

Underwriting copy for WQXR, sponsored by 92Y's Tisch Concerts, and for WFUV sponsored by 92Y's Camp Yomi.

Underwriting copy for WQXR and WFUV

Radio Schedule/Script

Podcast:

Radiolab

Length:

:20

Pronunciation:

Kurzweil [KURZ-while]

Vaynerchuk [VAY-ner-chuck]

Petraeus [pet-TRAY-us]

Pilobolus [pill-AH-bowl-us]

Radiolab is supported by ninety second street y, presenting Seven Days of Genius, a week of brilliant thinking, bold ideas, and big debate exploring the power of ideas to change the world. Featuring Ray Kurzweil, Gary Vaynerchuk, Steven Pinker, David Petraeus, Pilobolus, and more. Tickets at nine-two-Y dot org slash genius.

Radio Schedule/Script

Station:

WQXR 105.9 FM

Length:

:30

Sfx:

Melnikov’s recording of “Shostakovich Preludes & Fugues,” Prelude #11 or Fugue #5

Pronunciation:

Melnikov [MELL-nih-koff]

Schubert [SHOO-burt]

Brahms [BRAHMS]

Shostakovich [shaw-stah-KOH-vitch]

WQXR receives support from 92nd Street Y, presenting Russian pianist Alexander Melnikov in his New York City solo recital debut, this Thursday at 8 pm. Mr. Melnikov will perform a program of Schubert’s “Wanderer” Fantasy; Brahms’s Seven Fantasies for Piano; and Shostakovich’s Preludes and Fugues, numbers one through twelve. Tickets at 2-1-2 4-1-5 fifty-five hundred or 9-2-Y dot org slash concerts.